We’re happy to declare you to Jacknife is leading the latest wade-to-paign to have Hard rock Hotel & Casino Ottawa-the latest brand’s very first-previously Canadian place! While the Hard rock embarks towards a good $350M expansion and you may rebrand, we are honoured to help you contour a venture that do not only celebrates Tough Rock’s history and in addition amplifies the energy for the Ottawa.
Known for delivering immersive activity knowledge globally, the hard Material� is certainly your favourite worldwide place to go for natives and you can people equivalent. The brand is actually an exciting time off expansion and you can revitalization, and phase is set to have a grand opening regarding Canada’s earliest Hard rock Resort & Gambling establishment � that have Jacknife best the latest fees growing the fresh go-to-paign due to their Ottawa location.
HRI turned into the initial individually-owned playing company designated an effective You
�Our 350 billion dollar extension and you can rebranding commonly disrupt the resort, activities, hospitality, and playing markets within the Eastern Ontario and you will past,� says Christine Crump, President off Hard rock Hotel and Gambling enterprise Ottawa. Canadians will not need to cross a border playing all that Hard rock has to offer. Jacknife’s functions coincides to the business-category really works and you will experiences we send to the site visitors.�
The latest scope out of Jacknife’s works includes the full strategic and creative development of the new go-to-paign, having a watch building adventure and you will riding wedding across every touchpoints. The new strategy commonly embody the newest substance away from Tough Rock’s brilliant culture, ensuring the hole will get an excellent beacon getting entertainment hunters.
�Our company is happy to interact which have a global brand for example Hard rock from the such a pivotal second,� says Mikey Richardson, Co-Creator and you may Government Imaginative Manager at the Jacknife. �The lead-as much as the fresh new 2025 release gives us the ability to would something it really is captivating-a campaign that not only honors Hard Rock’s heritage plus amplifies the energy inside the Ottawa.�
It union stresses mission-driven storytelling, having one another Jacknife and difficult Stone Resort & Casino Ottawa focused on curating a smooth, high-feeling brand name sense which can lay the latest stage for a huge beginning such as not one.
Hard rock Global (HRI) is one of the most global approved enterprises with sites in the over 74 regions spanning 313 locations where is possessed/authorized otherwise managed Hotels, Gambling enterprises, Material Storage�, Live performance Locations and you can Cafes. Their Unity by the Hard-rock� all over the world loyalty program holland casino perks users to have performing the things they like across the performing services around the world. HRI plus circulated a m&a named Hard-rock Digital inside 2020, an online sportsbook, merchandising sportsbook and you may internet playing platform. Starting with an Eric Clapton guitar, Hard-rock owns the latest planet’s premier and most rewarding distinctive line of authentic tunes collectibles from the over 88,000 parts, which can be displayed at the its locations all over the world.
S. Best managed Team from the Deloitte Personal and Wall surface Street Log during the 2021 and contains since the started honored fourfold. Hard rock was also recognized of the Forbes among the many World’s Top Companies, as well as Better Businesses for women, Assortment and you will The brand new Grads and you may a premier High Company on Travel & Recreation, Betting and you may Recreation World. In the 2022 International Playing Honours, Hard-rock are titled Homes-Depending Agent of the season for the 2nd amount of time in four ages.
Hard rock Global already retains resource grades away from number one capital-stages score organizations: S&P Global Reviews (BBB-) and you will Fitch Reviews (BBB). For more information on Hard-rock Globally, go to hardrock otherwise shop.hardrock.
Rideau Carleton Gambling establishment officially opened as the Rideau Carleton Raceway inside 1962, because Canada’s first-actually four-eighths distance oval and contains become a switch part of Ontario’s funnel racing people since that time. Since the addition from gaming inside the , the town off Ottawa has experienced around $6 mil a-year and more than $106 million altogether repayments to have holding Rideau Carleton Local casino within the fresh Federal Financing Area.
Which have eager expectation of your own starting of the fresh new Hard rock Lodge & Gambling enterprise Ottawa, Rideau Carleton Local casino stays unlock 24/eight, prepared to serve the travelers with similar effort and thrill. Hard-rock is actually attempting to generate a different condition-of-the-artwork activity business which can in the near future offer the latest renowned Hard-rock brand so you’re able to Ottawa and you may enliven the town such never before. Coming amenities will include today’s hotel structure which have 150 rooms, together with twenty-two rooms, stretched gaming floors in addition to one,five hundred slot machines, 40 live-actions table game, and highest-limit betting. Travelers can take advantage of more 10 restaurants, pubs, and lounges, such as the renowned Hard rock Eatery and Council Pine Steakhouse. The hotel will additionally be where you can find the brand new classic Rock Shop, a 1,800 as well as seat Hard-rock Real time place, and you will genuine tunes collectibles.
The newest business is a big rider from employment development and can apply over 700 regional owners, once accomplished. Hard-rock Resorts & Gambling establishment Ottawa continues the new tradition regarding area investment as a result of regional sponsorships and nonprofit partnerships, improving the life out of people and you will folks the exact same because was established below Rideau Carleton Casino.
Rideau Carleton Local casino are operated of the Hard rock Global and you can ruled from the Ontario Lotto and Gambling Enterprise (OLG). Which have OLG relationship, Rideau Carleton Casino shows an everyday commitment to responsible gambling which have complete utilization of OLG’s Plays which can be acknowledged from RG Look at certification program.
For additional info on Rideau Carleton Gambling establishment, see rideaucarletoncasino
Jacknife is another, full-provider innovative brand company headquartered for the Toronto, Canada. With more than 29 several years of globe feel, Jacknife has been at the forefront of delivering exceptional marketing and imaginative remedies for a diverse set of subscribers. Because of the leverage the fresh new strong mixture of strategic development, Jacknife allows brands to create tall business worthy of through the power off creativity.
